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20110701
20110731
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WUSA (CBS) 1
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CBS
Jul 29, 2011 4:30am EDT
in britain because of it. according to the advertising standards authority, the ads are misleading, lindsey mastis has more. >> from "playboy" to "people" magazine, they retouch everything. >> reporter: why would she need to be digitally enhanced? even when he makes a model look perfect with makeup, the picture has to be enhanced. >> sometimes lighting effects don't work as well. sometimes moving a shadow. >> reporter: professional photographer chuck says the same thing. >> it's not shocking. i'm not shocked by this at all. >> reporter: these ads are for makeup but the enhancements happened on the computer. and it's easier than you might think. take my picture for example. chuck is working with a $29 program to make me look as good as julia roberts. >> everybody no matter how beautiful they are can always use a little enhancing in a picture. all right. >> reporter: chuck says his clients have come to expect it even paige cardwell. >> when you know there's wrinkles and lines in places and then they go away, it takes years off and that's nice. but at the same time you didn't change anything a
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